Freelance pitching, examined.

Essays on how freelancers actually win work. Long, unhurried, and specific to the craft of writing proposals people want to reply to.

• April 2, 2026

  The hook is the whole game: how first sentences win freelance work

  The first sentence decides whether the rest gets read. An argument for treating it as the most important piece of the whole proposal, with the patterns behind hooks that actually convert.

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• March 18, 2026

  Why freelance proposals get ignored, and what the ones that land share in common

  Pattern-matching from reading hundreds of real proposals, with notes on the hooks, the structure, and the small moves that separate the replied-to from the invisible.

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